An accident at the Chernobyl nuclear power plant took place unexpectedly for the whole world 35 years ago. Fukushima exploded just as suddenly 10 years ago, preceded by an unforeseen earthquake and tsunami. Six months ago, almost the entire world was shaken by a coronavirus pandemic that affected the lives of billions of people. The speed of appearance of various scientific and technological achievements, the computerization of all spheres of everyday life, the extraordinary comfort of everyday life — this supposedly progressive and majestic time, unfortunately, is not a safeguard against a large number of unpleasant surprises. And it is possible that this time is their catalyst. We live today “between” and “in” two paradigms of change — the positive and negative consequences of our development and progress. In changes that improve and worsen our lives at the same time. Is there a similar correlation between all the changes? What can each of us do, what should we remember and what should be followed in our actions to avoid unwanted consequences? Triennial The 4th Block invites to understand and analyze the considerable number of changes that have happened to us in recent decades, not from the negative point of view, but try to expand the areas of personal responsibility, think about what humanity should do, and each of us as part of it, to make the utopia of a better life a reality, and to avoid changes for which we will not be prepared.
- Chernobyl-Fukushima 35-10
- Ecological awareness
- Hudprom 100
(A) Chernobyl-Fukushima: 35-10 / True history for the sake of changes
35 years ago the word “Chernobyl” was forever engraved into the subconscious of several generations as a disturbing fog of uncertainty. Ten years ago Fukushima reminded humanity again about the red line, that shouldn’t be crossed, about the vulnerability of our civilization. This nomination is dedicated to another Chernobyl and Fukushima anniversary, to the non-nuclear future world, to the development of renewable energy, to the survival problems of humanity.
(B) Ecological awareness / Change yourself
Global ecological problems are solved by joint efforts of states from all continents. But success of their decisions depends from each of us. The aim of the nomination is to help us feel our involvement in the world community, to realize our personal responsibility for the future of our civilization. It includes such topics as reasonable self-restraint, strengthening of the mental health, optimal usage of plastic, sorting waste and relatable questions in the Ecology field.
(C) Isolation / Life among changes
Total isolation is one of the consequences of the appearance the new virus. Our home became a permanent place to stay, the agitational world reached its peak, because the Internet has become the only channel of contact with the outside world. In addition to the global problems of weak economies and health care systems, quarantine has identified a large number of hidden threats, among other things, related to the total presence in cyberspace.Within this nomination, we propose to consider a number of issues raised by isolation, to review the impact of the Internet on the lives of people of different generations and their socialisation. It considers the smallest members of our society and their dependance from the new technologies and as a result missing on developing skills in real life, as well as adults who are loosing the same skills due to virtualisation of life.
(D) Hudprom 100 / Learn to change
The first higher educational institution for artists who work with industrial objects in Ukraine was created in Kharkiv in 1921. Kharkiv became the capital of Ukrainian avant-garde. Vasily Yermilov, Boris Kosarev, Adolf Strakhov and other outstanding artists closely associated with the institute worked here. Today the art-industrial institute is called Kharkiv state academy of design and arts, which commonly called Hudprom. The Academy has always been a home to the triennial “4Th Block” during all its years of existence. Triennial takes place and develops thanks to the efforts of teachers and students of the Academy. Stars of graphic design such as Alain le Quernec, Alex Jordan, Sang-Su An, Lyuba Lukova, Majid Abbasi, Nicklaus Troxler, Kari Piippo and other jury members of the International triennial held lectures and workshops here.
Designers naively think that the world will get better from the fact that they will create another poster, get a bunch of “likes” on Facebook and boast another certificate.
But let’s be honest, laugh at all this, and meet the apocalypse (global warming, fires, deforestation, epidemics, harassment of hamsters and the destruction of foxes for fur) with a smile on our faces. .Why trying to be nature-protectors, when a human can’t be changed with the poster. Even with the most genius one.
Let’s do something useful: plant a tree, clean the trash, put on a mask, finally… Let’s make photos and record videos in any form and then show to the world on your own example what and how to do to save your future >>
Types of posters for A, B, C, D, nominations:
(1) Printed posters:
size 70 x 100 cm
CMYK color model, 200 dpi
file type JPG, PDF
(2) Animated posters:
Max. time 20 sec
codecs: full HD 1920/1080
MP4 (H.264 50 mb / s) or
MOV (H.264 quality 100)
+ PDF (still frame) file for directory
Frame from CMYK animation poster, 300 dpi, PDF, TIF
(3) Interactive posters:
the file must be prepared in encoded format
+ PDF (still frame) file for directory
CMYK Interactive Poster, 300 dpi, PDF, TIF
Files must be signed in English in the following order:
Files should be sent to: firstname.lastname@example.org
Letter subject: ХІ Triennial of eco-poster «The 4th Block»
February 14, 2021
The jury will be announced soon (see Facebook page)
The project will take place in April 2021, at the ErmilovCentre in Kharkiv
A part of the exposition will be demonstrated in Chernobyl.
The catalog for the ХI Triennial will be issued
after the exhibition, and sent to the participants who entered the shortlist.
Transport costs for shipping the catalog are at the expense of the participants.
All participants passed the qualification will get the
Diploma of the participant.
Organizing committee of the 11th Triennial of eco-posters “The 4th Block”
may use the submitted posters for non-commercial
purposes in printed materials, public events and
forum advertising. Participation in the project signifies
the authors’ agreement to these terms.
(President of “The 4th Block” Triennial)
The Ukrainian Cultural Foundation
Golden Bee Global Biennale Of Graphic Design